Wednesday, April 15, 2009

Yoplait is Getting Brazen

I've just eaten some yogurt that had a very realistic lemon cheesecake flavour, including a biscuit crust, despite being very smooth and obviously lacking any crumbled biscuit pieces. A check of the ingredients list confirmed the absence of any actual pastry. Most fruit flavoured yogurts include a small amount of real strawberry or mango so you can pretend that the fruit is what you're tasting. However in this case it's blatantly obvious that the crust flavour is generated entirely by added chemicals.

In a way, I'm quite impressed with the artistry of this concoction, and the food scientists' ability to dissociate flavour and texture so completely. We are getting closer to the world described in a certain movie that came out one decade and one week ago.

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